Samantha Fernandez is a Director at Trident GMG, where she delivers high-level media strategy, communications planning, and expert guidance to clients across a range of industries. She leads media relations efforts, overseeing the development and execution of campaigns that position her clients for success through innovative, results-driven strategies.

Before joining Trident GMG, Samantha was a Senior Account Manager at Pinkston, where she developed and implemented tiered media strategies for clients that targeted local broadcast, national print, and top-tier outlets. She also provided media training for spokespeople, coaching them on effective messaging, media engagement, and navigating news cycles.

Samantha’s communications career began at strategic communications firm kglobal (acquired by ROGERCO), where she played a pivotal role in researching, planning, and executing media strategies for key clients across various sectors. Her strong media expertise and results-driven approach consistently contributed to her clients’ success.

Samantha holds a B.A. in Public Relations with a minor in Psychology from Penn State University, where she earned Dean’s List honors. She was actively involved in Happy Valley Comm (HVC), the university’s only student-run communications agency, where she gained real-world experience assisting local businesses, non-profits, and student organizations with social media management, branding, public relations, and more.